Welcome! My name is Jack Berenson and I’m a 4th-year Public Relations student at the University of Oregon. On top of studying PR, I also minor in Sports Business and hold a position as copy editor at the school’s newspaper, The Daily Emerald. I have a passion for sports media, fashion and telling stories through writing–and will be combining all three throughout this blog.

Nike is the cream of the crop of the sportswear industry and has held that title for decades. As a loyal Nike customer and student at a Nike-branded school, I’ve always wondered how they continue to raise the bar when it comes to brand awareness and marketing brilliance. Join me as I peel back the curtain of the company through my perspective.