-
Feature: Lorrin Pascoe
Lorrin Pascoe knows a think or two about the marketing field. As a senior marketing executive working for companies like Adidas and Sonos, Pascoe describes himself as “a strategic and passionate marketer”. In college, Pascoe knew he wanted to get into this industry. He’s always been drawn in by stories and storytellers. Early in his…
-
Extinguishing the Fire
Crisis management is one of the most important aspects of public relations. For a company as big as Nike, the importance is doubled. From its controversial Colin Kaepernick advertisement in 2018, to various lawsuits, to the recent Kyrie Irving and Ja Morant incidents and much more, Nike’s crisis management and communications team have kept the…
-
The Power of Data Visualization
Data through graphs and infographics–more times than not–allows the reader to get a better understanding of the information they are processing. As pictured above, data visualization isn’t just words on a page. It’s visuals that paint a picture of information on a certain topic. Organizations and companies use this form of data as a way…
-
Empire Strikes Down
After nearly 20 years of tension, Nike recently filed a lawsuit against popular Japanese streetwear brand A Bathing Ape (Bape). Nike claimed that the brand’s “business revolves around copying Nike’s iconic designs.” As seen pictured above, the Bape “Bapestas” are almost identical to Nike’s famous Air Force 1–which prompted Nike to finally file for trademark…
-
Heat For Your Feet
Nike shoes are unavoidable. You see them in stores, walking down the street or even in your closet. They’re stylish, comfortable and work in plenty of different settings. Sneakerhead or not, you can’t go wrong wearing that Swoosh on your feet. Here’s five Nike shoes that will have you look good and feel good (and…
-
Equality & Inclusion
“Sports can change the world for the better”. Nike’s values and beliefs are clear. Believe what you want about the company but they put their money where their mouth is, literally. The infamous 2018 Colin Kaepernick ad campaign was a bold move to promote inclusion and standing for your beliefs and a kickstart to the…
-
Friends and Foes
Nike vs. Adidas: The biggest brand rivalry of all time. We know both as staples–giants–in the athletic apparel industry. Both have been around for more than 50 years and are still standing strong. But how different (and alike) are they? Nike is an American company, started by Phil Knight as “Blue Ribbon Sports” in 1964.…
-
Giving Back
Nike has always been a company striving to help progress under served communities. Throughout the last few years, the company has developed three different programs to “advance equality in communities” and give resources to those that need it. In 2021, Nike announced that they–with two of its subsidiaries, Converse and Jordan Brand–would be making a…
-
The Birth of an Empire
1964. The year Blue Ribbon Sports was founded by a University of Oregon track star and his coach. What started as a business venture turned into a billion dollar company. Phil Knight (the track athlete) and Bill Bowerman (his coach) had no idea what they would be getting into. It started in the Pacific Northwest,…