Just Doing It

The Good, The Bad, The Ugly

With success comes controversy. Especially for a major company like Nike. In late October of 2022, NBA star Kyrie Irving posted a link to an anitsemitic film to his Twitter account. Although he later apologized to “all Jewish families and communities that are hurt and affected from [his] post”, he was suspended a week later…

February 1, 2023
Major Marketing

Let’s start by taking a look at how Nike markets their products using social media. For the most part, they’ve mastered the art of marketing. With over 300 total social media accounts, Nike has an audience for every single major sport you can think of–with endless apparel, footwear and accessories to accompany it. Currently sitting…

January 31, 2023
Welcome to my Blog!

Throughout this blog, I will be taking readers through a detailed look at how Nike utilizes social media to market products, collaborate with athletes/artists, navigate through controversy and much more. Nike, as one of the biggest brands and companies in the world, use their Twitter, Instagram and many other accounts as a way to build…

January 28, 2023