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Extinguishing the Fire
Crisis management is one of the most important aspects of public relations. For a company as big as Nike, the importance is doubled. From its controversial Colin Kaepernick advertisement in 2018, to various lawsuits, to the recent Kyrie Irving and Ja Morant incidents and much more, Nike’s crisis management and communications team have kept the…
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Empire Strikes Down
After nearly 20 years of tension, Nike recently filed a lawsuit against popular Japanese streetwear brand A Bathing Ape (Bape). Nike claimed that the brand’s “business revolves around copying Nike’s iconic designs.” As seen pictured above, the Bape “Bapestas” are almost identical to Nike’s famous Air Force 1–which prompted Nike to finally file for trademark…
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Friends and Foes
Nike vs. Adidas: The biggest brand rivalry of all time. We know both as staples–giants–in the athletic apparel industry. Both have been around for more than 50 years and are still standing strong. But how different (and alike) are they? Nike is an American company, started by Phil Knight as “Blue Ribbon Sports” in 1964.…