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Extinguishing the Fire
Crisis management is one of the most important aspects of public relations. For a company as big as Nike, the importance is doubled. From its controversial Colin Kaepernick advertisement in 2018, to various lawsuits, to the recent Kyrie Irving and Ja Morant incidents and much more, Nike’s crisis management and communications team have kept the…
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Friends and Foes
Nike vs. Adidas: The biggest brand rivalry of all time. We know both as staples–giants–in the athletic apparel industry. Both have been around for more than 50 years and are still standing strong. But how different (and alike) are they? Nike is an American company, started by Phil Knight as “Blue Ribbon Sports” in 1964.…
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The Birth of an Empire
1964. The year Blue Ribbon Sports was founded by a University of Oregon track star and his coach. What started as a business venture turned into a billion dollar company. Phil Knight (the track athlete) and Bill Bowerman (his coach) had no idea what they would be getting into. It started in the Pacific Northwest,…