-
The Future is Now
We are entering a new digital age. Artificial intelligence, virtual reality and the Metaverse are rising in popularity by the day. With change comes adaptation. When E-commerce became the norm to sell and buy products, companies had to adapt in the blink of an eye to avoid falling behind their competitors. And now, it’s happening…
-
The Good, The Bad, The Ugly
With success comes controversy. Especially for a major company like Nike. In late October of 2022, NBA star Kyrie Irving posted a link to an anitsemitic film to his Twitter account. Although he later apologized to “all Jewish families and communities that are hurt and affected from [his] post”, he was suspended a week later…
-
Major Marketing
Let’s start by taking a look at how Nike markets their products using social media. For the most part, they’ve mastered the art of marketing. With over 300 total social media accounts, Nike has an audience for every single major sport you can think of–with endless apparel, footwear and accessories to accompany it. Currently sitting…