Just Doing It

Category: Sports

  • Extinguishing the Fire

    Crisis management is one of the most important aspects of public relations. For a company as big as Nike, the importance is doubled. From its controversial Colin Kaepernick advertisement in 2018, to various lawsuits, to the recent Kyrie Irving and Ja Morant incidents and much more, Nike’s crisis management and communications team have kept the…

  • The Future is Now

    We are entering a new digital age. Artificial intelligence, virtual reality and the Metaverse are rising in popularity by the day. With change comes adaptation. When E-commerce became the norm to sell and buy products, companies had to adapt in the blink of an eye to avoid falling behind their competitors. And now, it’s happening…

  • Friends and Foes

    Nike vs. Adidas: The biggest brand rivalry of all time. We know both as staples–giants–in the athletic apparel industry. Both have been around for more than 50 years and are still standing strong. But how different (and alike) are they? Nike is an American company, started by Phil Knight as “Blue Ribbon Sports” in 1964.…

  • Giving Back

    Nike has always been a company striving to help progress under served communities. Throughout the last few years, the company has developed three different programs to “advance equality in communities” and give resources to those that need it. In 2021, Nike announced that they–with two of its subsidiaries, Converse and Jordan Brand–would be making a…

  • The Birth of an Empire

    1964. The year Blue Ribbon Sports was founded by a University of Oregon track star and his coach. What started as a business venture turned into a billion dollar company. Phil Knight (the track athlete) and Bill Bowerman (his coach) had no idea what they would be getting into. It started in the Pacific Northwest,…

  • The Good, The Bad, The Ugly

    With success comes controversy. Especially for a major company like Nike. In late October of 2022, NBA star Kyrie Irving posted a link to an anitsemitic film to his Twitter account. Although he later apologized to “all Jewish families and communities that are hurt and affected from [his] post”, he was suspended a week later…