Throughout this blog, I will be taking readers through a detailed look at how Nike utilizes social media to market products, collaborate with athletes/artists, navigate through controversy and much more. Nike, as one of the biggest brands and companies in the world, use their Twitter, Instagram and many other accounts as a way to build on what Phil Knight and Bill Bowerman started in 1964. In the digital age we live in now, it is more important than ever to market and relate to consumers of all ages. With a total of nearly 500 million followers across all social media accounts, there is no shortage of work that must be done to keep the branding empire of Nike running smoothly. As the leader in the industry, there is no room for error–but there always is. How has Nike addressed their errors, and how have they dealt with civil unrest and social injustice on their social media and ad campaigns? How do they maintain hundreds of social media accounts? How do they separate themselves from their competitors? Those are just some of the questions that will be answered throughout this blog as I take you through the marketing strategies of the biggest sports brand in the world.